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A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
This new technique was then used as an effective method of speech in political speeches and throughout government. Consequently people began to fear that persuasive speech would overpower truth. However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill.
Speech and English departments, especially, have implemented this tactic in their educational plans. In speech classes, rhetorical stance is used when the speaker is addressing the audience. Also, a speaker not only takes a rhetorical stance in public addresses, formal arguments, or academic essays but in all communications.
Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.
The rhetorical modes (also known as modes of discourse) are a broad traditional classification of the major kinds of formal and academic writing (including speech-writing) by their rhetorical (persuasive) purpose: narration, description, exposition, and argumentation.
"Liberty and Union, now and for ever, one and inseparable!", a famous excerpt from the "Second Reply to Hayne" speech given by Senator Daniel Webster during the Nullification Crisis. The full speech is generally regarded as the most eloquent ever delivered in Congress. The slogan itself would later become the state motto for North Dakota.