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2. Small Business Branding: A Complete Guide - AOL

   www.aol.com/small-business-branding-complete...

   Creating a unique brand identity. Your brand identity includes your logo, catchphrase, color scheme, fonts, and the tone of your messaging. Make sure these elements align with your mission and values.

3. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

4. Visual brand language - Wikipedia

   en.wikipedia.org/wiki/Visual_brand_language

   This is also known as brand identity. In 21st century business, it is important for a business to distinguish itself from its competitors through Emotional branding. By establishing a brand personality, businesses can form emotional bonds with their consumers which in turn establishes future behaviours of Brand loyalty. Brands have the ability ...

5. Purple Cow: Transform Your Business by Being Remarkable

   en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

   The book consists of general concepts interspersed with examples. The argument starts with the presumption that advertising is less effective than it has been, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market.

6. Branding agency - Wikipedia

   en.wikipedia.org/wiki/Branding_agency

   The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of ...

7. Region by Region, This is What's On American's Christmas Tables

   www.aol.com/region-region-whats-americans...

   South. Ham – especially country ham – is a more common Christmas main dish in the South than elsewhere in the country, along with sides including mac & cheese and cornbread.Lechon, or spit ...