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  2. How Your Favorite Brands Reinvented Themselves and Made ... - AOL

    www.aol.com/finance/favorite-brands-reinvented...

    P&G attempted to rebrand the product, but it wasn't until Old Spice launched its "Swagger" Campaign in 2008 that it started attracting the younger demographic it needed to compete with brands such ...

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. List of renamed products - Wikipedia

    en.wikipedia.org/wiki/List_of_renamed_products

    Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999. [8] [9] Charmin was rebranded as Cushelle by manufacturer SCA after acquiring it from Procter & Gamble.

  5. 'We lost our obsession with sport': New Nike CEO outlines ...

    www.aol.com/lost-obsession-sport-nike-ceo...

    A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said Thursday. A Nike rebrand is not only imminent but necessary as the ...

  6. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Used widely in the United Kingdom as it is the dominant brand. [174] PowerPoint: Slide show presentation program: Microsoft [180] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [181] another example of use is by The Guardian on its 16 June 2007 article. [182] Putt ...

  7. Ally Bank’s rebrand was a chance to build a new corporate ...

    www.aol.com/finance/ally-bank-rebrand-chance...

    The digital bank's president of commercial and consumer banking says Ally had a "hodgepodge" of corporate cultures when it rebranded in 2009.

  8. Rebadging - Wikipedia

    en.wikipedia.org/wiki/Rebadging

    In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.

  9. Radical Jaguar rebrand and new logo sparks ire online - AOL

    www.aol.com/radical-jaguar-rebrand-logo-sparks...

    A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The Jaguar brand is in the middle of ...