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  2. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account supervisor/manager [2] and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.

  3. Account planning - Wikipedia

    en.wikipedia.org/wiki/Account_planning

    Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

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  6. Account manager - Wikipedia

    en.wikipedia.org/wiki/Account_manager

    An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers.An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.

  7. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. Popular Products Account

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