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In 1989, the Benetton Group purchased Nordica for US$ 120 million. By the time of the acquisition, Nordica reported sales of US$225 million (1,7 million pairs of boots). [4] In 2003 the Nordica brand was purchased again by the Tecnica Group, [5] after sales decreased to US$97,5 million on 730,000 pairs of boots plus 100,000 pairs of skis. [4]
A pair of Nordica ski boots designed for use with the Integral system. The bindings clipped onto the extension on the bottom of the sole. As was typical of the era, the boots are a rear-entry design. The Look Integral was a downhill ski binding that worked in conjunction with a custom ski boot made by Nordica. The Integral was fairly common in ...
Over the following ten years, Tecnica expanded its business and created the first Moon Boot. In 1985 Tecnica entered the outdoor footwear market. This happened through the purchase, in 1993, of LOWA, the historical outdoor shoemaker in Germany. In 2002, with the acquisition of Nordica, Tecnica Group became the first world producer of ski boots.
Nordica was formed in Montebelluna, the center of Italian ski boot manufacturing to this day. Entered the plastic ski boot market in 1968, following the lead set by Lange. Nordica pioneered use of the removable, customizable innerboot. Also produces skis and other equipment today. Part of the Tecnica Group. Rosemount: United States: 1965
Nordica (company), a manufacturer of skis, ski boots, and accessories for skiing; People. Lillian Nordica, ... named Stena Nordica from 1988 to 1996;
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