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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...
Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) [1] – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
A general contractor is a construction manager employed by a client, usually upon the advice of the project's architect or engineer. [7] General Contractors are mainly responsible for the overall coordination of a project and may also act as building designer and construction foreman (a tradesman in charge of a crew).