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Let's Go is a series of American-English based EFL (English as a foreign language) textbooks developed by Oxford University Press and first released in 1990. While having its origins in ESL teaching in the US, and then as an early EFL resource in Japan, [1] the series is currently in general use for English-language learners in over 160 countries around the world. [2]
Basic English (a backronym for British American Scientific International and Commercial English) [1] is a controlled language based on standard English, but with a greatly simplified vocabulary and grammar.
The Introducing... series, like the For Beginners series, has its origins in two Spanish-language books, Cuba para principiantes (1960) and Marx para principiantes (1972) by the Mexican political cartoonist and writer Rius, pocket books which put their content over in a humorous comic book way but with a serious underlying purpose.
By the 50th anniversary in 1988 some 40 million copies of the Teach Yourself series had been sold, with the books generating a turnover of over £1 million. [8] The author, Nigel Cumberland, of a Teach Yourself book entitled Secrets of Success at Work. Like many similar series, Teach Yourself has always used a common design for all of its books ...
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
The natural approach is a method of language teaching developed by Stephen Krashen and Tracy Terrell in the late 1970s and early 1980s. The Natural Approach has been used in ESL classes as well as foreign language classes for people of all ages and in various educational settings, from primary schools to universities. [1]
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