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authorize production research, marketing research and development, and advertising. In contrast to marketing orders, agreements are enforceable only against those handlers who enter into the agreement. Federal oversight is provided by the Agricultural Marketing Service.
The Agricultural Marketing Service of the United States Department of Agriculture (USDA) uses marketing orders to regulate the sale of dairy products [2] and fruits and vegetables. [3] An order can be terminated when a majority of all producers favor its termination or when the USDA determines that the order no longer serves its intended purpose.
Marketing contracts are commonly used for crops and not livestock. According to the USDA, about 40% of the value of all fruits and vegetables produced in 1997 were under marketing contracts. Marketing contract shares for selected other commodities were: sugar beets, 82%; milk, 60%; cotton, 33%; cattle, 10%; soybeans, 9.4%; corn, 8%.
Occasionally, a "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a time brokerage agreement ( TBA ), local sales agreement ( LSA ), management services agreement ( MSA ), or most commonly, a joint sales agreement ( JSA ) or shared ...
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
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