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  2. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Copy (publishing) - Wikipedia

    en.wikipedia.org/wiki/Copy_(publishing)

    In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy ( q.v. ) is the main article or text that writers are responsible for, in contrast with display copy , accompanying material such as headlines and ...

  5. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is the answer. ... Why your brand should have a content marketing plan:</p ...

  6. Content writing services - Wikipedia

    en.wikipedia.org/wiki/Content_writing_services

    CopywritingCopywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

  8. Content strategy - Wikipedia

    en.wikipedia.org/wiki/Content_strategy

    Here, she also provided the analogy that "content strategy is to copywriting as information architecture is to design." [ 3 ] The Content Strategy Alliance combines Kevin Nichols' definition [ 4 ] with Kristina Halvorson 's and defines content strategy as "getting the right content to the right user at the right time through strategic planning ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

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