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"The behavioral component refers to behaviors or experiences regarding an attitude object". [28] An influential model of attitude is the multi-component model, where attitudes are evaluations of an object that have affective (relating to moods and feelings), behavioral, and cognitive components (the ABC model). [29]
The Albarracín model, [7] which is a stage model developed in 2002, builds off both McGuire's work and the Yale attitude change approach in regards to the sequence of message processing stages. The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on ...
The three-term contingency (also known as the ABC contingency) is a psychological model describing operant conditioning in three terms consisting of a behavior, its consequence, and the environmental context, as applied in contingency management. The three-term contingency was first defined by B. F. Skinner in the early 1950s. [1]
Roger Nebergall, from Iowa, was a speech professor. He was a co-author of the book Attitude and Attitude Change: The Social Judgement- Involvement Approach alongside Muzafer Sherif. As they worked with each other they found that the Social Judgement Theory suggests an individual's position on certain issues depending on the three factors ...
His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales. His research program on impression formation demonstrated the role of memory in social judgment.
Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
For instance, the action-based model of dissonance [6] describes how conflicting beliefs about an attitude object can create a state of dissonance, which leads to efforts to align one's attitudes and reduce discomfort.This theory highlights how attitude objects, particularly those tied to strong beliefs or values, can drive efforts to resolve ...
To the ABC model, Seligman adds "D" (disputation) and E (energization). Disputation centers on generating counter-evidence to any of the following: the negative beliefs in general, the causes of the event, or the implications. D also means reminding oneself of any potential usefulness of moving on from the adversity.