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Aaron Montgomery Ward was born on February 17, 1843 [3] in Chatham, New Jersey. [4] to a large family with a modest income.When he was about 9 years old, his father Sylvester Ward moved the family to Niles, Michigan, where Montgomery [4] attended public schools.
In 1896, Ward encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Ward had total sales of $8.7 million, compared to $10 million for Sears, and both companies vied for dominance during much of the 20th century. By 1904, Ward had expanded such that it ...
Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950. [7] Allstate also refer to themselves as the "Good Hands People".
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