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2. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The birthday of the first banner display on the World Wide Web was on 27 October 1994. It appeared on HotWired, the first commercial web magazine. [14] The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California. The PRODIGY service, launched also in 1988, had banner ads as well.

3. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]

4. Banner - Wikipedia

   en.wikipedia.org/wiki/Banner

   Banners of Knights of the Thistle displayed in St Giles' Cathedral. A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Trick banners: A trick banner is a banner ad where the ad copy imitates some screen elements users commonly encounter, such as an operating system message or popular application message, to induce ad clicks. [38] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.

6. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]

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