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The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.
A portion of the expense of college textbooks is offset by the easy access to material provided by open source textbooks. While certain open source textbooks can be used for free, others have a nominal usage fee. A digital copy of a printed book that can be read on computers, tablets, and smartphones is called an electronic book, or ebook for ...
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
Growth of the eight largest Wikibooks sites (by language), July 2003–January 2010. Wikibooks (previously called Wikimedia Free Textbook Project and Wikimedia-Textbooks) is a wiki-based Wikimedia project hosted by the Wikimedia Foundation for the creation of free content digital textbooks and annotated texts that anyone can edit.
Outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry. The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines.
Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Briggs, Rex, Stuart, Greg, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) Kaplan Business. ISBN 1-4195-8433-2
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Textbooks written in Pashto distributed to Afghan school children. A textbook is a book containing a comprehensive compilation of content in a branch of study with the intention of explaining it. Textbooks are produced to meet the needs of educators, usually at educational institutions, but also of learners (who could be independent learners ...
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