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Moose Toys, also known as Moose Enterprises or The Moose Group, is an Australian-owned toy design, development, and distribution company founded in 1985 by Brian Hamersfeld. The company is headquartered Cheltenham, Victoria , Australia, has over 600 staff, and distributes to over 50 countries.
Shortly after the announcement, both the CEO of Moose Toys, Paul Solomon, and Donaldson released statements supporting the partnership. [ 1 ] [ 2 ] On July 19, 2024, the final "MrBeast Lab" product debuted to the public via a YouTube video on the Moose Toys channel. [ 3 ]
In August 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel Shopkins World (now known as MooseTube Squad to promote other toys by Moose), [4] but it was the YouTube videos of consumers unwrapping and playing with the toys that helped bring the line to mainstream prominence.
An 8th series did not come out in 2015, which confused many fans. At the time, Moose Toys was releasing other collectables, such as Shopkins and the Ugglys Pet Shop. After a few months, rumors were going around saying that the Trash Pack toy line was ending. Moose Toys finally confirmed that Series 7 was the last series in the summer of 2015.
In 2016, ChuChu TV announced a licensing and merchandising partnership with DreamTheatre. [6] In 2018, ChuChu TV inked a partnership with Australian media company Moose Toys to make a line of figurines, dolls and plushes, planning to reveal them in the fall of 2019, with apparel, publishing and back-to-school ranges also planned for 2019.
Little Live "Gotta Go" Pets is a sub-brand manufactured by the Australian toy brand Moose Toys under its "Little Live" smart toy branding. The sub-brand is known for its highly interactive, technologically developed toys of plush animals, some of which use the toilet or engage in toilet humor, reportedly to get child buyers interested in potty training.
2010 marked the first relaunch of Mighty Beanz. From 2010 through 2012 Moose would launch a total of five more series of Mighty Beanz. Though, series 3 would mark the last series to be released in countries like the United States as series 4 and series 5 could only be found in Australia and a few other countries, making it more difficult for collectors to obtain certain Beanz.
Bindeez was awarded Australian "Toy of the Year" for 2007 prior to the recall. [25] Toy Wishes magazine named it as one of the products among its 12 best toys of 2007. [1] It is manufactured in China for the Australian-owned company Moose Enterprise P/L, and distributed in North America by Spin Master Ltd. It is distributed in 40 countries, and ...
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