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St. Bernard Sports was founded in 1978 [1] by Wes Goyer. The company began by specializing in high end retail fashion and surf, snowboard and ski products but expanded its business model to include other types of apparel and in 1998 began carrying shoes and sportswear. [2]
Spyder is an official supplier to the US Ski Team, a relationship begun in 1989. The Canadian Alpine Ski Team has been outfitted by Spyder since 2002, and the Jamaica Ski Team since 2009. Olympic podiums gave the brand worldwide presence. Diann Roffe-Steinrotter and Hillary Lindh scored silver in Albertville in 1992.
In 2001, it was the largest American retailer of ski apparel based on gross revenue. [20] On June 15, 2008, Columbia Sportswear announced a three-year sponsorship of the cycling team formerly known as Team High Road and before that T-Mobile and Team Telekom. The sponsorship began on July 5, 2008, with the start of the Tour de France. [21]
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Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell. Purchased by Amer Sports March, 2017. [2] Atomic: alpine skis, cross-country skis, ski jumping skis, twin tips, bindings, ski boots, ski clothes: Austria: 1955: Founded by Alois Rohrmoser.
At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens. [7] The company began selling sneakers in May 2023. [8] The focus on the sneaker changed in March 2024, and is now marketed as a recovery sneaker, which aims to support balance and pressure points for all-day ...
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