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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26] Some of those views and videos could have influenced one's voting decision. Social media advertising also greatly affects a brand's or company's reputation and ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    To be effective, marketing communications must be tailored to its channels. For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities ...

  5. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. [4] The role of marketing channels in marketing strategies Links producers to buyers.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. 2020 Facebook ad boycotts - Wikipedia

    en.wikipedia.org/wiki/2020_Facebook_ad_boycotts

    The 2020 Facebook ad boycotts were a group of boycotts that took place during the month of July 2020. Much of the boycotts were organized under the Stop Hate for Profit campaign, launched by the advocacy groups the Anti-Defamation League , the NAACP , Color of Change , Common Sense Media , Free Press and Sleeping Giants .

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