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  2. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  3. Earned media - Wikipedia

    en.wikipedia.org/wiki/Earned_media

    Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).

  4. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of products or ideas. Advertisers have full control of the message being sent to their audience. [3] [self-published source?] Advertising includes the use of paid, earned, or ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    There are various platforms by which communication is transmitted, [23] and these can be categorized as paid, owned, earned, or shared, formally named as the integrated communication triangle by Grönroos and Lindberg-Repo. [34] The model acknowledges that communication must be credible and trustworthy to be effective.

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media marketing can be divided into paid media, earned media, and owned media. [88] Using paid social media firms run advertising on a social media platform. Earned social media appears when firms do something that impresses stakeholders and they spontaneously post content about it. Owned social media is the platform markets itself by ...

  7. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    Paid Media. Paid media refers to promotional channels that marketers pay to use, including traditional media (e.g., television, radio, print, or outdoor advertising), online and digital media (e.g., paid search ads, web and social media display ads, mobile ads, or email marketing).

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    mail.aol.com

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  9. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    Paid, owned and earned touchpoints now flow through multiple channels and the message can be two-way. The proliferation of digital channels has now influenced owned and earned touchpoints to be considered in sync with traditional paid channels (Pessin & Weaver, 2014). [17]