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The product was so successful that Hanes increased their advertising outlay from $250,000 annually to $10 million in the first years. [7] Total sales in 1970 was reported as $9 million, rising to $110 million in 1973. [8] In 1972, L'eggs predicted they would move 100 million units, while spending 20 percent of their budget on promotion.
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [6] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs. [7]
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. [6] It employs 65,300 people internationally. [7] On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation.
24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Mail. Sign in. ... Stewart has relied on some unconventional bottoms, from cable knit underwear to a cheeky high ...
The P.H. Hanes Knitting Company complex was listed on the National Register of Historic Places in 2005. [3] [4] In 1965 the Hanes Corporation was formed from the consolidation of two Hanes companies: P. H. Hanes Knitting Company and Hanes Hosiery Mills Company [5] In 1979, the corporation became part of Consolidated Foods (later renamed Sara Lee).
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