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In July 2018, Procter & Gamble acquired Pressbox for an undisclosed sum. [9] The company was later rebranded as Tide Cleaners. The acquisition aligned with Procter & Gamble's initiative to capture the out-of-home market (which at the time was 26 million American households) and expand the Tide brand into Pressbox's user demographics.
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil, Rinso and Tide. [1] They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods (Ariel Pods in Europe). [1] The chemistry of laundry detergent packs is the same as in liquid detergents (including alkylbenzenesulfonates).
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Development of Tide Pods began in 2004 and reportedly involved over 75 employees and 450 packaging and design sketches. The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water.
This is a list of cleaning products and agents. Cleaning agents are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces.
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