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  2. Promotional model - Wikipedia

    en.wikipedia.org/wiki/Promotional_model

    The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...

  3. Women’s LinkedIn success and promotions are being ... - AOL

    www.aol.com/finance/women-linkedin-success...

    About 74% of women have dialed back their activity on LinkedIn at least once as a result of the inappropriate messages they reported receiving.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    The LinkedIn social media platform was created as an online platform to help employers connect with potential employees. The most common type of advertisement on LinkedIn is sponsored posts or direct sponsor content. These advertisements are used to share content and company updates and direct users to a landing page. [12]

  5. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. [1] [2] [4] [5] Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes.

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of short form content include short blog posts and social media posts ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Katie Page - Wikipedia

    en.wikipedia.org/wiki/Katie_Page

    Page is an active supporter of women in sports. For the 2013 Jeep Magic Millions 2YO Classic, she announced a special A$ 500,000 prize to be divided among the first four horses passing the post that were owned or leased by women. [1] [9] The special purse, called the Racing Women's Incentive Bonus, was offered again in 2014 and 2015. [10] [11]