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YouTube is one of the most popular platforms for online video content, with over 2 billion monthly active users. Many creators use YouTube to share their passions and entertain their audiences. But...
YouTube has become an important "visual journalism" platform, both for conventionally produced content from established news organizations and for citizen eyewitness contributions. Certain independent or alternative news organizations have established YouTube channels that reach a wider audience than traditional broadcast television.
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who, despite having a YouTube presence, are primarily known for their work elsewhere.
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American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 338 million subscribers as of December 2024.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...
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