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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
For example, one of the notable business Twitter users is Dell, which reported $9m of its 2009 sales coming directly through Twitter and Facebook combined. [126] It has been argued that smaller businesses also benefit from using Twitter, since they can compete on equal terms with larger businesses within the Twitter platform. [127]
This can be extremely beneficial for small businesses who are using this platform as a means of social media marketing. Although they may be starting off small, by following trends, using hashtags, and much more, anyone can promote themselves on this emerging application to attract new audiences from all around the world.
Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [4] [5] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [6]
The number of small businesses using social media storefronts to sell products has increased 8% over last year, and 84% of small business are using Facebook to promote products and engage with ...
Using Dorsey's idea, in 2006, Twitter was officially launched. [38] Throughout Twitter's lifespan, there have been various examples of it being used for commercial purposes. Twitter's implementation of hashtags allows companies to go viral on the platform and gain a significant amount of attention for launching a successful hashtag.
Twitter raises money, gets celebrity endorsements and publicity, and continues to grow rapidly. The first tweet from space occurs during this period. Twitter also announces that it will start allowing for advertising in the form of promoted tweets – "ordinary tweets that businesses and individuals want to highlight to a wider group of users."
App is built to use existing logins, and signing up is straightforward