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Business Country Price (USD) Category Background information References 1 July 15, 2008: Summize Social search US: Summize was a search engine founded by Jay Verdy. [1] Using Twitter stock to fund the takeover, Twitter announced in July 2008 it had acquired Summize. Summize had six employees, all of whom joined Twitter except for Verdy. [1]
The business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
A fresh new study about how consumers use Twitter to talk about brands is being published in an upcoming issue of "The Journal of American Society for Information Science and Technology," shedding ...
Using Dorsey's idea, in 2006, Twitter was officially launched. [38] Throughout Twitter's lifespan, there have been various examples of it being used for commercial purposes. Twitter's implementation of hashtags allows companies to go viral on the platform and gain a significant amount of attention for launching a successful hashtag.
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For example, one of the notable business Twitter users is Dell, which reported $9m of its 2009 sales coming directly through Twitter and Facebook combined. [126] It has been argued that smaller businesses also benefit from using Twitter, since they can compete on equal terms with larger businesses within the Twitter platform. [127]
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