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Their edgy design and association with a key moment in both pop and sneaker culture helped propel their value to nearly $2 million during a private sale in 2021. 4. Michael Jordan’s 1984 Nike ...
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. Artistically-modified sneakers can sell for upwards of $1000 at exclusive establishments like Saks Fifth Avenue. [21] In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released.
The most expensive shoe sale was $8 million for a collection of six game-worn, championship Michael Jordan shoes. And they weren't worn in a pro game, but an "ultra-rare" pair of Apple sneakers ...
In 2020, GOAT Group launched Alias (styled "alias"), an online platform that allows users to list their own sneakers and apparel for resale. By 2021, GOAT Group was valued at $3.7 billion dollars after it received an additional $195 million private investment in the company. [ 4 ]
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The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
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