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WWE, then known as the World Wrestling Federation – is a professional wrestling promotion based in Stamford, Connecticut; from its foundation in 1953 until its 2023 sale to Endeavor, it was owned and operated by the McMahon family.
WWE officially announced the move to TV-PG on July 22, 2008. [19] The 2008 SummerSlam pay-per-view (PPV) was the first WWE PPV to carry the TV-PG rating. [20] To appeal to younger fans, WWE released the WWE Kids magazine in 2008, [21] and debuted the kid-friendly Saturday Morning Slam television program in 2012. [22]
WWE is the largest wrestling promotion in the world. Its main roster is divided into two touring brands, Raw and SmackDown. Its developmental brand, NXT, is based at the WWE Performance Center in Orlando, Florida. Overall, WWE programming is available in more than one billion homes worldwide in 30 languages.
Owner Booker T started the promotion to give professional wrestlers the opportunity to properly train, as well as to keep the legacy of Paul Boesch's Houston Wrestling alive. [3] [4] The money made at shows is donated to Fights For Kids Foundation, which helps kids stay off the streets and shows them the benefits of a better life. [5]
The American professional wrestling promotion WWE has been broadcasting pay-per-view (PPV) events since the 1980s, when its classic "Big Four" events (Royal Rumble, WrestleMania, SummerSlam, and Survivor Series) were first established—the company's very first PPV was WrestleMania in 1985.
WWE divided its roster into two storyline divisions, Raw and SmackDown!, referred to as brands, where wrestlers exclusively performed on their respective weekly television programs. A third brand, ECW , was launched in June, a relaunch of the former Extreme Championship Wrestling promotion, which WWE had acquired in 2003.
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