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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Landmark 1994 ad for Wonderbra featuring Czech model Eva Herzigová. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It ...
National Cleavage Day (abbreviated NCD) [1] was an annual celebration held in South Africa, sponsored by the brassiere marketer Wonderbra. [2] National Cleavage Day was started in 2002 and held at the end of March or the beginning of April every year. [3]
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A number of spoofs and parodies were quickly uploaded by amateurs with the tacit approval of Cadbury, [19] and the British branch of Wonderbra created and uploaded their own, Dan Cadan-directed version of the advertisement, replacing the gorilla with the Wonderbra model (and musician) Jentina [20] with the Cadbury strapline "A glass and a half ...
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