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Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo.Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Pepsi acquired Frito-Lay in 1965.) [4] West is widely credited for the invention and development of one of the company's signature products, Doritos. [1] According to West's daughter, Jana Hacker, West first envisioned the idea of Doritos in the early 1960s while working as Frito's vice president of marketing. [1]
Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.
Frito-Lay, Fritos, Lay's, and Tostitos Dips & Salsas; Frito-Lay Nuts & Seeds; Fritos Corn Chips; Funyuns Onion Flavored Rings; Gamesa Cookies and Wafers; Grandma's Cookies; Hickory Sticks; Hostess Potato Chips; Lay's Kettle Cooked Potato Chips; Lay's Kurkure; Lay's Potato Chips; Lay's Stax Potato Crisps; Lay's Wavy Potato Chips; Maui Style ...
In the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned". [11]
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips , Sabritas is the Mexican name of Lays, same case as Margaritas in Colombia or Walkers in the United Kingdom and Ireland .