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  2. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]

  3. List of celebrity-branded perfumes - Wikipedia

    en.wikipedia.org/wiki/List_of_celebrity-branded...

    The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.

  4. Cultural impact of Jennifer Lopez - Wikipedia

    en.wikipedia.org/wiki/Cultural_impact_of...

    The J.Lo brand has been described as one of the "most complex" in the world. [9] Described as a "branding pioneer", Lopez is said to have ushered in a new era of celebrity branding. [16] In Icons of American Popular Culture (2009), Robert C. Cottrell described Lopez as a "multidimensional artist who had turned into a financial powerhouse". [13]

  5. Every Celebrity Is Wearing This Brand Right Now - AOL

    www.aol.com/every-celebrity-wearing-brand-now...

    Here's the thing: Tracking celebrity style is essentially my full-time job, and I haven't seen a brand pervade the entertainment industry like this basically ever.

  6. Gwyneth Paltrow and the GOOPy celebrity branding caper - AOL

    www.aol.com/news/2009-03-09-gwyneth-paltrow-and...

    You might be surprised to learn that G.O.O.P. are Gwyneth Paltrow's initials. Perhaps it was a rare available four-letter domain; but the disconnect between the decidedly childish, messy ...

  7. Celebrity culture - Wikipedia

    en.wikipedia.org/wiki/Celebrity_culture

    Celebrity culture differs from consumer culture in that celebrity culture is a single aspect of consumer culture. Celebrity culture could not exist without consumer culture, as people are consistently buying magazines, apps for celebrities, and other celebrity-related merchandise. Consumers' choices are thus influenced by celebrities' choices.

  8. Why Every Celebrity Is Stripping Down - AOL

    www.aol.com/lifestyle/why-every-celebrity...

    The influence of Miu Miu’s last few collections can also be felt, especially fall 2023, when the brand presciently sent Emma Corrin down the runway in a pair of fully bedazzled hot pants.

  9. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management.