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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]
Name Program Role Salary Inflation Adjusted Year Ref. Sarah Jessica Parker: Sex and the City: Carrie Bradshaw: $3.2 million $5,162,000 2001–2004 [1]Jennifer Aniston
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To a certain degree, celebrity endorsements provide testimonials for the product/service they are marketing. However, with the advent of the digital age testimonials have reached an all-time high. A large number of websites feature a "go to" tab where one can put down reviews or testimonials for the product/service.
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The term has more recently been associated specifically with people who influence and guide the interest of others using social media. [17] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [18]