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In 1997, VNU acquired the directory publishing business of ITT Sheraton (ITT World Directories) for $2.1 billion; the business was renamed VNU World Directories. [60] VNU acquired Nielsen Media Research, part of the former AC Nielsen Company, in 1999. [61] It was the owner of the Hungarian business magazine Figyelő in the 1990s. [62]
[23] [24] For example, Nielsen may report a show as receiving a 4.4/8 during its broadcast; this would mean that 4.4% of all television-equipped households (that is to say homes with a TV set, not total number of people) were tuned in to that program, while 8% of households that were watching TV at that time were watching the specific program.
By the spring of 2008 it had, according to TechCrunch, "captured a six percent market share of directory assistance calls." At that time, Jingle Networks received 20 million calls per month. [ 4 ] Since that peak, the company has reported fewer calls, around 15 million per month, as consumers shift to smart-phones to get directory information.
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This is a list of U.S. weekly (or smallest available unit for time period) television ratings archives from 1948 through 1997. (Primarily Nielsen ratings) . National Nielsen ratings for United States television viewing began in March 1950.
However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
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