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The concept of collective representation can be found in various normative theory and scientific works, but Weissberg (1978, 535) offered the first systematic characterization of it in the scientific literature and for the U.S. Congress, defining such representation as "Whether Congress as an institution represents the American people, not ...
John Fiske (September 12, 1939 – July 12, 2021) [1] was a media scholar and cultural theorist who taught around the world. His primary areas of intellectual interest included cultural studies, critical analysis of popular culture, media semiotics, and television studies.
The representation of African-American women in media has changed throughout the years. According to Sue Jewell, an urban sociology researcher at the Ohio State University from 1982 to 2011, [13] there are typically three main archetypes of African-American women in media – the Mammy, the Sapphire, and the Jezebel. [14]
The circuit of culture is a theory or framework used in the area of cultural studies. The theory was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity , production, consumption and regulation.
Apparatus theory maintains that cinema is by nature ideological because its mechanics of representation are ideological, and because the films are created to represent reality. Its mechanics of representation include the camera and editing. The central position of the spectator within the perspective of the composition is also ideological. In ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Pages in category "American educational theorists" The following 200 pages are in this category, out of approximately 213 total. This list may not reflect recent changes .
One reason was the concern about the pervasiveness of American popular culture and the other was the education system-driven necessity of contexts for new educational paradigms. Canadian communication scholar Marshall McLuhan ignited the North American educational movement for media literacy in the 1950s and 1960s. Two of Canada's leaders in ...