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The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. [3] During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln ...
In the 1930s the company started producing automotive upholstery. Studebaker, Packard, and Ford were among their automotive clients. The company built a finishing plant for Upholstery in Winston-Salem, NC but eventually moved it to Elkin to adjoin their main plant. Chatham designed the interior of the 1947 Studebaker Starlight designed by ...
At this time the new Briggs business provided upholstery for a number of Detroit manufacturers, In 1910 Briggs agreed to supply 10,000 Ford Model T interiors and a close association was formed. In 1922 Briggs made for Essex a closed car at a price near an open touring car and by 1925 Essex offered buyers the option of an open or closed Briggs ...
The Mercury Eight is an automobile that was produced by the American manufacturer Ford Motor Company under their now defunct division Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positioned the full-size Mercury Eight between the Ford Deluxe (later Custom) model lines and the Lincoln.
The Ford Prefect is a line of British cars which was produced by Ford UK between 1938 and 1961 as an upmarket version of the Ford Popular and Ford Anglia small family cars. It was introduced in October 1938 and remained in production until 1941. Returning to the market in 1945, it was offered until 1961.
The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a second model line, competing against the Chrysler Airflow, LaSalle, and the Packard One-Twenty.
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