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Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [96] This is marketed as quality fashion clothing at affordable prices.
1984 – Launches Next for Men; 1988 – Launches the Next Directory; 1990 – Launches the clothing label, 'George at Asda' 1995 – Launches the sports leisure wear manufacturer S'porter and retail design consultancy red creative; 1999 – Launches leisure wear collection for Liverpool F.C. 2000 – Resigns from Asda after takeover by Walmart
Men's clothing: Founded as a men's clothing business in Italy by Giacomo Canali and Giovanni Canali. In 1996 Moss Brothers purchased the franchise rights for opening Canali shops in the UK, and opened its flagship shop on New Bond Street in 2000.
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