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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Benetton Rugby, also known as Benetton Treviso (Italian pronunciation: [ˌbenetˈtoŋ ˈrɛɡbi treˈviːzo] or Italian pronunciation: [ˌbenetˈtoŋ ˈraɡbi treˈviːzo]), is an Italian professional rugby union team based in Treviso, Veneto competing in the United Rugby Championship, the European Rugby Challenge Cup and European Champions Cup ...
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In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
The NTSB is leading the U.S. team of investigators that also includes Boeing and the FAA, since the aircraft was manufactured and certified in the United States.
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