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Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
Teem was sold in the United States and Canada until it was discontinued in 1984 due to declining sales. Lemon-Lime Slice was introduced to replace Teem, [2] though it was still available at some soda fountains into the 1990s. Later, Sierra Mist, and then Starry, became Pepsi's lemon-lime soda offerings in the US.
In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. [7] Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets.
For the current third quarter of 2024, Celsius management estimates that Pepsi will order between $100 million and $120 million less than it ordered in the third quarter of 2023.
In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through to today. [6] Pepsi offered to sell out to Coca-Cola following both of its bankruptcies during this time, but Coca-Cola declined each time.
Produced in Canada, they went to restaurants and stores door to door to sell the drink, which they carry in cola, diet cola, lemon-lime and orange. Their first shipment of 50,000 cans sold out in ...
In recent years, PepsiCo has focused more on zero sugar beverage options within its portfolio. To that end, PepsiCo purchased energy drink maker Rockstar for $3.85 billion in early 2020.
It was originally known as Diet Pepsi Max (2007-2008) and Pepsi Max (2008-2016), although it's not related to the drink sold outside the US and Canada. [58] Until a formula change in Late-2022, the drink had more caffeine than standard Pepsi, alongside ginseng extract.