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2. Eternity ring - Wikipedia

   en.wikipedia.org/wiki/Eternity_ring

   The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. [5] [6] American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, required the purchase of 90–95% of the uncut gem diamonds ...

3. Forget bling, De Beers has found a surprising use for lab ...

   www.aol.com/finance/forget-bling-beers-found...

   De Beers tried its hand at growing a lab-grown diamond jewelry business for six years before ditching it earlier this year. But a segment of that failed attempt has flourished—and it has nothing ...

4. Engagement ring - Wikipedia

   en.wikipedia.org/wiki/Engagement_ring

   Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.

5. De Beers - Wikipedia

   en.wikipedia.org/wiki/De_Beers

   De Beers Diamond Jewellers (DBDJ) was established in 2001 as a 50:50 joint venture between The De Beers Group of Companies and LVMH, the French luxury goods company. [81] The first De Beers boutique opened in 2002 on London's Old Bond Street as the brand's flagship store. Since then, stores have opened in various cities around the world.

6. De Beers is sitting on a $2 billion pile of diamonds as ... - AOL

   www.aol.com/finance/beers-sitting-2-billion-pile...

   A De Beers jewelry store in Hong Kong, China. (Lam Yik—Bloomberg via Getty Images) Diamond giant De Beers has seen its stockpile reach $2 billion , the biggest since the 2008 financial crisis ...

7. De Beers builds up largest diamond stockpile since 2008 ... - AOL

   www.aol.com/beers-builds-largest-diamond...

   De Beers has accumulated the biggest stockpile of diamonds since 2008, the Financial Times reported. Weak demand and rising competition from lab-grown products are weighing on the diamond titan.