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Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
A vertical envelopment is "a tactical maneuver in which troops, either air-dropped or air-landed, attack the rear and flanks of a force, in effect cutting off or encircling the force". [4] A special type is the cabbage tactics that has been used by the Chinese Navy around disputed islands. Its goal is to create a layered envelopment of the ...
Motitus - A Motitus or Motti is a double envelopment manoeuvre, using the ability of light troops to travel over rough ground to encircle and defeat enemy troops with limited mobility. By cutting the enemy columns or units into smaller groups, a mobile force can restrict the mobility of a stronger enemy and defeat it in detail .
New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share. They respond quickly to any signs of market opportunity, and do so with little research or analysis. A large proportion of their revenue comes from new products or new markets.
The Battle of Marathon, an example of the double-envelopment, a form of flanking maneuver. In military tactics, a flanking maneuver is a movement of an armed force around an enemy force's side, or flank, to achieve an advantageous position over it. [1]
Years of underinvestment in its marketing, food quality, service and restaurant upgrades hurt the chain’s ability to compete with growing fast-casual and quick-service chains.
Maneuver warfare, or manoeuvre warfare, is a military strategy which emphasizes movement, initiative and surprise to achieve a position of advantage. Maneuver seeks to inflict losses indirectly by envelopment, encirclement and disruption, while minimizing the need to engage in frontal combat.
Single envelopment: A consolidated prong (flank) beating its opponent opposite end, and with the aid of holding attacks, attack an opponent in the rear. Sometimes, the establishment of a strong, hidden force behind a weak flank will prevent your opponent from carrying out their own single envelopment. (e.g., Battle of Rocroi).