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This makes the lead much easier to edit. This also demonstrates the primacy of content in the body, and that the lead is only based on content and references found in the body of the article. Putting quotes around the reference name is a good habit to get into, and quotes are mandatory if the reference name contains spaces.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
Localize the strategy story at the lower levels of the organization and engage these levels with the question, “What does this mean for me and my team?” While front line supervisors and their teams in most instances are the largest portion of the population, the strategy making work to be done with this group is relatively simple.
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In a lead and an article of this size, I think the lead should be a summary of article content without citations or inline links to other articles - want more info, look at the table of contents and/or click on the inline link to read the section in the body with the citations and the links to other articles (yeah, when pigs fly).
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An effective content designer is expected to be skilled in language(s), psychology, user experience (UX), graphic design, and the technical requirements of front-end development. A content designer is an expert across various media, and is skilled in drafting compelling text, images, and videos.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...