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Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers.
Companies implementing eco-friendly actions are reducing their carbon footprint, using more recycled materials and reusing more package components. [9] They often encourage suppliers, contract packagers, and distributors to do likewise. Environmental marketing claims on packages need to be made (and read) with caution.
The term cosmetic packaging is used for containers (primary packaging) and secondary packaging of fragrances and cosmetic products. [ 1 ] [ 2 ] Cosmetic products are substances intended for human cleansing, beautifying and promoting an enhanced appearance without altering the body's structure or functions.
The shift towards green brands is a result of numerous factors such as organic products being more accessible, fuel-efficient and eco-friendly automobiles becoming increasingly prevalent, and countless consumers looking to support the environment and portraying a green image. [22]
The key to sustainable packaging is a broad-range approach encompassing economic, social, and environmental concerns in conjunction with efficient product design and material. [4] Gracz products all support an eco-friendly life cycle, beginning with sugar factories that produce bagasse after the sugarcane stalks have been used.
The most recent trend is to use biodegradable, eco-friendly "bio plastics" which are also called as biopolymers such as derivatives of starch, cellulose, protein, chitin and xylan for pharmaceutical packaging, to reduce the hostile effects to the environment. [citation needed]
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