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Nipper (1884 – September 1895), also known as the RCA Victor dog, was a dog from Bristol, UK. Bred as a terrier mix, he served as the model for a 1898 painting by British painter Francis Barraud titled His Master's Voice .
His Master's Voice is an English painting by Francis Barraud in 1899 that depicts a dog named Nipper listening to a wind-up disc gramophone whilst tilting his head.The painting was sold to William Barry Owen of London's Gramophone Company, and would also be adopted as the trademark and logo for their United States affiliate, the Victor Talking Machine Company in 1901.
Francis James Barraud (16 June 1856 – 29 August 1924) was an English painter. He is best known for his painting His Master's Voice, one of the most famous commercial logos in the world, having been adopted as a recording industry trademark used by various corporations including RCA Victor, EMI, HMV, JVC and Deutsche Grammophon.
The younger Sarnoff sought to modernize RCA's image with the introduction in late 1968 of what was then a futuristic-looking new logo (the letters 'RCA' in block, modernized form), replacing the original lightning bolt logo, and the virtual retirement of both the Victor and Nipper/"His Master's Voice" trademarks.
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The Victor Talking Machine Company was an American recording company and phonograph manufacturer, incorporated in 1901. Victor was an independent enterprise until 1929 when it was purchased by the Radio Corporation of America (RCA) and became the RCA Victor Division of the Radio Corporation of America until late 1968, when it was renamed RCA Records.