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The whitewall stripe width began to diminish as an attempt to reduce the perceived height of the wheel/tire. During the decade, increasingly lower vehicle heights were in vogue. During the 1950s, Fender skirts also covered up white wall tires. [6] Wide whitewalls generally fell out of favor in the US by the 1962 model year.
Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. [3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman [4] until his death in March 1996. [5]
In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side wall of the tire, such as the "white wall tire" look, but any color of the spectrum is available now, including "rainbow wall tires".
[4] [5] Parts of the music video are shot inside a Vogue Tyre warehouse, and the eponymous whitewall tires are explicitly mentioned by Macklemore to be Vogues. [6] [7] The video also features several Cadillac models, including an SRX, Escalade, two XLRs, several Eldorados and a Coupe de Ville.
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Fender skirts were often paired with whitewall tires. The extent of the skirt also varied; before the 1950s, it was common for all but the very bottom of the rear tire to be covered, while by the 1960s, fender skirts only covered some of the top of the tire and were largely absent on cars other than top-line models.
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