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The 1990s revival of low-rise jeans can be credited to British fashion designer Alexander McQueen, who first showed low-rise "bumster" trousers in his 1993 Taxi Driver collection. One commentator observed: "The bumster for me is what defined McQueen. For me it was the look that put him on the map because it was controversial.
McQueen's signature bumster trousers, whose extremely low waist exposed the top of the intergluteal cleft, made their first runway appearance in Nihilism. Models were styled to look filthy and aggressive, with inspiration from the punk subculture , and were encouraged to act belligerently on the runway.
Early in his career, he originated an extreme low-rise trouser cut called the "bumster", which became a brand signature. [16] Other significant designs include the skull scarf, another brand signature, and the armadillo shoe, often worn by singer Lady Gaga. [17] [18] Womenswear was the focus of McQueen's career.
Alexander McQueen’s “Bumster” pants, 1993 “Lee McQueen blew our collective minds with so many of his radical designs and shows, but the notorious ‘bumster’ pants left a particularly ...
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Although derided by some and attracting many comments and debate, it spawned a trend in low-rise jeans, especially after Madonna wore a pair in an MTV advert in 1994. [4] [57] [58] Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen's said, "The bumster for me is what defined McQueen." [4]
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