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Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.03 in 2023) with the slogan "writes first time, every time."
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
Sheaffer Pen Corporation (IPA: [ʃeɪfɜːr]) is an American manufacturing company of writing instruments, particularly luxury fountain pens. The company was founded by Walter A. Sheaffer in Fort Madison, Iowa , and incorporated in 1913 [ 4 ] to exploit his invention of a lever-filling fountain pen.
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Montblanc StarWalker pen. Montblanc is most known for its luxury pens; it also designs and distributes bags, small leather goods, and watches. Meisterstück is the company's flagship line of pens. In November 2019, Montblanc launched a partnership with The Webster for a limited-edition, capsule collection. [7] [8]
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
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