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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
A query string is a part of a uniform resource locator (URL) that assigns values to specified parameters. A query string commonly includes fields added to a base URL by a Web browser or other client application, for example as part of an HTML document, choosing the appearance of a page, or jumping to positions in multimedia content.
URL is a useful but informal concept: a URL is a type of URI that identifies a resource via a representation of its primary access mechanism (e.g., its network "location"), rather than by some other attributes it may have. [19] As such, a URL is simply a URI that happens to point to a resource over a network.
A uniform resource locator (URL), colloquially known as an address on the Web, [1] is a reference to a resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), [ 2 ] [ 3 ] although many people use the two terms interchangeably.
Effectively namespaces web-based protocols from other, potentially less web-secure, protocols. This convention is defined within the HTML Living Standard specification: web+ string of some lower-case alphabetic characters :
URL encoding, officially known as percent-encoding, is a method to encode arbitrary data in a uniform resource identifier (URI) using only the US-ASCII characters legal within a URI. Although it is known as URL encoding , it is also used more generally within the main Uniform Resource Identifier (URI) set, which includes both Uniform Resource ...
Tells the browser to refresh the page or redirect to a different URL, after a given number of seconds (0 meaning immediately); or when a new resource has been created [clarification needed]. Header introduced by Netscape in 1995 and became a de facto standard supported by most web browsers. Eventually standardized in the HTML Living Standard in ...
A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.