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The Yale attitude change approach (also referred to as the Yale model of persuasion) is considered to be one of the first models of attitude change. It was a reflection of the Yale Communication Research Program's findings, a program which was set up under a grant from the Rockefeller Foundation .
Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army.
Carl Hovland and his band of persuasion researchers learned a great deal during World War 2 and later at Yale about the process of attitude change. [35] High-credibility sources lead to more attitude change immediately following the communication act, but a sleeper effect occurs in which the source is forgotten after a period of time.
From Princeton, Abelson went to Yale, where he stayed for the subsequent five decades of his career. Arriving during the Yale Communication Project , Abelson contributed to the foundation of attitudes studies as co-author of Attitude Organization and Change: An Analysis of Consistency Among Attitude Component , (1960, with Rosenberg, Hovland ...
In 1947, Janis became a faculty member of the Yale University Psychology Department, where he remained for nearly forty years. [4] He collaborated with Carl Hovland on his studies of attitude change, including the sleeper effect. [6] During his career, Janis studied decisionmaking in areas such as dieting and smoking.
The Yale Program on Climate Change Communication (YPCCC) is a research center within the Yale School of the Environment that conducts scientific research on public climate change knowledge, attitudes, policy preferences, and behavior at the global, national, and local scales.
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Kelman was born in Vienna, Austria, the son of Antonia/Lea and Leo Kelman. [3] [4] His family fled the rise of fascism and anti-Semitism, heading first to Belgium and then, in 1940, the United States. [1]