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  2. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Guest blogging Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's website.

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  5. Microblogging - Wikipedia

    en.wikipedia.org/wiki/Microblogging

    Live blogging is a derivative of microblogging that generates a continuous feed on a specific web page. Instant messaging and IRC display status but generally only one of a few choices such as available, off-line, away, busy. Away messages, which are displayed when the user is away, form a kind of micro-blogging.

  6. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    Guest blog spam is the process of placing guest blogs on websites for the sole purpose of gaining a link to another website or websites. Unfortunately, these are often confused with legitimate forms of guest blogging with other motives than placing links.

  7. Blog - Wikipedia

    en.wikipedia.org/wiki/Blog

    Blog and blogging are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis, so one could be maintaining a blog on Facebook or blogging on Instagram. A 2022 estimate suggested that there were over 600 million public blogs out of more than 1 ...

  8. Advertising adstock - Wikipedia

    en.wikipedia.org/wiki/Advertising_Adstock

    In the absence of further exposures adstock eventually decays to negligible levels. Measuring and determining adstock, especially when developing a marketing-mix model is a key component of determining marketing effectiveness. There are two dimensions to advertising adstock: decay or lagged effect. saturation or diminishing returns effect.

  9. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. It has been estimated that the average cost of ...