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The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood. [2] [3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO. [4] [5]
By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks.
Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.
A husband and wife duo are opening three coffee shops in the Myrtle Beach area over the next five years. The first Bad Ass Coffee of Hawaii location is expected to welcome guests late this year or ...
She adds, "It makes four cup sizes (8, 10 and 12 ounces, and a 2-ounce shot), the buttons are clear and intuitive and it offers an 'over ice' option that automatically adjusts brew temperature for ...
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