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  2. 5 costs to consider before leasing a car - AOL

    www.aol.com/5-costs-consider-leasing-car...

    One decision to make when leasing a car is selecting how many miles you expect to drive it. Three-year leases typically offer options of 10,000, 12,000, or 15,000 miles annually.

  3. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS are used mainly used before a company invests their money into something. One of DSS's biggest benefits is its ability to predict the outcome of different scenarios, it can help businesses to save money by preventing failures and put them towards a better cause. [citation needed] Decision support systems can help businesses to save time [9 ...

  4. Customer cost - Wikipedia

    en.wikipedia.org/wiki/Customer_Cost

    Sustainability marketing should consider the total customer cost for the entire consumption process, which is equal to the sum of all costs related to a product. This includes the price, purchase costs, use costs and post-use costs. Marketers integrate this perspective into a marketing strategy in order to promote sustainable products.

  5. Dashboard (computing) - Wikipedia

    en.wikipedia.org/wiki/Dashboard_(computing)

    Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking ...

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Demand-side platform - Wikipedia

    en.wikipedia.org/wiki/Demand-side_platform

    In addition, DSPs use advanced price reduction algorithms, commonly known as bid shading, to help advertisers procure ad impressions for a lower CPM in the first-price auction. DSPs are commonly used for retargeting , as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach.

  8. Vehicle remarketing - Wikipedia

    en.wikipedia.org/wiki/Vehicle_remarketing

    Key performance indicators for vehicle remarketing are the disposal price achieved, usually in reference to a trade guide price (such as CAP Clean in the UK or Black Book in Canada) and the days-to-sell, which is the number of days between end of lease and disposal of the car. Different remarketing routes targeting different customers are ...

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!