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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
When search engine defense thinks an access might be automated, the search engine can react differently. The first layer of defense is a captcha page [4] where the user is prompted to verify they are a real person and not a bot or tool. Solving the captcha will create a cookie that permits access to the search engine again for a while. After ...
Using unethical methods to make websites rank higher in search engine results than they otherwise would is commonly referred to in the SEO (search engine optimization) industry as "black-hat SEO". [6] These methods are more focused on breaking the search-engine-promotion rules and guidelines.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Jill Whalen is an Ashland, Massachusetts based former search engine optimization consultant (SEO), speaker and writer. Whalen was the CEO of High Rankings, and co-founded Search Engine Marketing New England. She was a regular speaker at Search Engine Strategies Conferences. High Rankings included a top-rated SEO discussion forum. [1]
Search analytics; Search engine manipulation effect; Search engine optimization metrics; Search engine privacy; Search engine results page; Search engine scraping; Search Engine Strategies; Search neutrality; Semrush; SEO contest; Site map; Socialflow; Sprinklr
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.