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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
In 2006, YouTube and content protection company Audible Magic signed an agreement to mainly create 'audio identification technology', and precisely, to license the use of Audible Magic's own "Content ID" fingerprinting technology. [23] When Google bought YouTube, in November of the same year, the license was transferred to Google. [24]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
If you see something you'd like to change while viewing the summary of your data, many products have a link on the top-right of the page to take you to that product.
Google Ads can be integrated with Google Analytics 4 (GA4), [39] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [40] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [41]
Monitoring your recent login activity can help you find out if your account has been accessed by unauthorized users. Review your recent activity and revoke access to suspicious entries using the info below.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.